Privacy Policy
This Privacy Policy explains how propilatesgear.com (referred to as the “Site” or “we”) collects, uses, and shares your personal information when you visit or make a purchase from the Site.
Collecting Personal Information
When you visit the Site, we collect details about your device, how you interact with the Site, and information required to process your purchases. Additional information may be collected if you contact us for customer support. Any data that can uniquely identify an individual is referred to as “Personal Information” in this policy. Below are the types of Personal Information we collect and why:
Device Information
• Examples of Personal Information collected:
Version of web browser, IP address, time zone, cookie details, pages viewed, search terms, and interactions with the Site.
• Purpose of collection:
To ensure the Site loads correctly for you and to analyze usage for optimization.
• Source of collection:
Automatically collected via cookies, log files, web beacons, tags, or pixels.
• Disclosure for business purposes:
Shared with our processor, Shopify.
Order Information
• Examples of Personal Information collected:
Name, billing and shipping address, payment information (including credit card details), email address, and phone number.
• Purpose of collection:
To process payments, arrange shipping, send invoices and order confirmations, communicate with you, screen for fraud, and offer personalized product recommendations or advertising.
• Source of collection:
Collected directly from you.
• Disclosure for business purposes:
Shared with our processor, Shopify.
Customer Support Information
• Examples of Personal Information collected:
Information you provide during customer support interactions.
• Purpose of collection:
To assist with inquiries and resolve issues.
• Source of collection:
Collected directly from you.
Minors
The Site is not intended for individuals under the age of 12. We do not knowingly collect Personal Information from children. If you believe your child has provided us with Personal Information, please contact us to request its deletion.
Sharing Personal Information
We share your Personal Information with service providers to facilitate our services and fulfill contracts. For example:
• Shopify: We use Shopify to host our store. For details on how Shopify handles Personal Information, visit: www.shopify.com/legal/privacy.
• Legal Compliance: We may disclose your Personal Information to comply with legal obligations, such as responding to subpoenas, search warrants, or lawful requests.
Behavioral Advertising
We use your Personal Information to deliver targeted ads or marketing communications that align with your interests. For example:
• Google Analytics: Helps us understand customer behavior on our Site. Learn more: policies.google.com/privacy. To opt out of Google Analytics: tools.google.com/dlpage/gaoptout.
• Advertising Partners: We share details about your usage of the Site, purchases, and ad interactions for marketing purposes.
To learn more about targeted advertising, visit:
• Network Advertising Initiative: www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
Opt-Out Options:
• Facebook: www.facebook.com/settings/?tab=ads
• Google: www.google.com/settings/ads/anonymous
• Bing: advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
• Digital Advertising Alliance: optout.aboutads.info
Using Personal Information
We use your Personal Information to:
• Offer products for sale.
• Process payments.
• Fulfill orders and manage shipping.
• Provide updates on new products, services, and offers.
Lawful Basis
Under the General Data Protection Regulation (GDPR), if you are an EEA resident, we process your Personal Information based on:
• Your consent.
• Contractual necessity.
• Legal obligations.
• Protection of vital interests.
• Legitimate interests that do not override your rights.
Retention
We retain your Personal Information for as long as necessary to fulfill its purpose, unless otherwise requested for deletion. Refer to the “Your Rights” section below for deletion details.
Automated Decision-Making
We do not engage in automated decision-making that has a significant legal impact on customers. Shopify implements limited automated decision-making for fraud prevention, such as temporary denylists for failed transactions.
Your Rights
GDPR (EEA Residents)
As an EEA resident, you have the right to:
• Access your Personal Information.
• Correct or update your data.
• Request erasure of your data.
For GDPR-related inquiries, contact us. For Shopify’s GDPR compliance, see: help.shopify.com/en/manual/your-account/privacy/GDPR.
CCPA (California Residents)
As a California resident, you can:
• Access your Personal Information.
• Request corrections or erasure.
• Designate an authorized agent to submit requests.
For CCPA-related inquiries, contact us.
Cookies
Cookies are small files downloaded to your device when you visit our Site. They improve your browsing experience by remembering preferences and tracking usage.
Types of Cookies We Use
• Necessary Cookies: Enable core functionality, like shopping cart usage.
• Analytics Cookies: Help us track usage and performance.
Managing Cookies: You can control cookies through your browser settings. Learn more: www.allaboutcookies.org.
Do Not Track
We do not alter data collection practices in response to “Do Not Track” browser signals due to a lack of consistent industry standards.
Changes
We may update this Privacy Policy as needed. Updates will reflect changes to our practices or legal requirements.
Contact Information
Prime Wave Ventures, LLC
Address: 19736 Crystal Hills Drive, Porter Ranch, California, 91326
Email: support@propilatesgear.com
Phone: (805) 398-6139